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Mercy for Animals' Transfarmation Project: What You Need to Know

Updated: Jul 15, 2020

Empowering Farmers for a Better Food System...


A growing number of farmers want to switch from raising animals to growing plants. At the same time, startups are racing to create meat and other products with plants. The Transfarmation Project connects the two to create a better world for us all.

Addressing many of society’s greatest problems—from hunger and pollution to deforestation and the chronic disease epidemic—requires changing the way our world eats. Our current food system is fragile and unsustainable.

And as it turns out, it’s bad for farmers too.

We believe farmers can and should be part of the change. They know the food and farming system better than anyone, and they are as eager to join in constructing a better food system as are entrepreneurs, activists, and other change-makers.


The Transfarmation Project offers an avenue for farmers to participate in this rebuilding, to become a part of the solution and leave the problem behind.

Our mission is to support farmers in transitioning out of animal agriculture and into growing crops used for plant-based products.

The result: a better future for farmers and their families, for consumers, for animals, and for the planet.


Brave New Life Project is excited about MFA's Transfarmation Project. This is just the beginning in the creation of a more humane, compassionate and equitable society.

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